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Consumer behaviour
307
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Marketing management
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59
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59
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Piacentini, Maria
7
Tadajewski, Mark
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Hewer, Paul
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hunt, Shelby D.
4
Johnson, Lester W.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Doherty, Anne Marie
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Aitken, Robert
2
Arsel, Zeynep
2
Baron, Steve
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,345
Journal of retailing and consumer services
1,997
International journal of hospitality management
779
International journal of consumer studies
772
Psychology & marketing
706
SpringerLink / Bücher
620
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
540
European journal of marketing : EJM
472
European Journal of Marketing
450
Working paper / National Bureau of Economic Research, Inc.
446
Management science : journal of the Institute for Operations Research and the Management Sciences
435
Asia Pacific journal of marketing and logistics
423
The journal of product & brand management
416
Industrial marketing management : the international journal for industrial and high-tech firms
404
Journal of marketing communications
399
The journal of brand management : an international journal
399
NBER Working Paper
396
Journal of marketing research : JMR
393
Journal of the Academy of Marketing Science
385
Journal of Consumer Marketing
382
Journal of marketing
381
Journal of strategic marketing
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
367
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
363
Journal of travel and tourism marketing
355
Tourism management : research, policies, practice
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Cogent business & management
338
Marketing letters : a journal of research in marketing
333
Journal of international consumer marketing
331
Journal of retailing
325
Marketing intelligence & planning
325
Technological forecasting & social change : an international journal
319
Journal of consumer behaviour : an international research review
305
International journal of retail & distribution management
304
Journal of fashion marketing and management
303
Journal of business ethics : JOBE
298
The journal of consumer marketing
295
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ECONIS (ZBW)
423
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1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
3
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
4
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
5
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
6
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
7
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
8
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
9
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
10
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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