Applying organisational capability models to assess the maturity of digital-marketing governance
Year of publication: |
2010
|
---|---|
Authors: | Chaffey, Dave |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 3/4, p. 187-196
|
Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Innovation | Organisatorischer Wandel | Organizational change |
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