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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Brand management
62
Markenführung
62
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41
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39
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Veer, Ekant
5
Buttle, Francis A.
4
Carlson, Jamie
4
Cova, Bernard
4
Dennis, Charles
4
Hamilton, Kathy
4
McKechnie, Sally
4
Palmer, Adrian
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Conduit, Jodie
3
Dessart, Laurence
3
Devlin, James F.
3
Hewer, Paul
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Koenig-Lewis, Nicole
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Martin, Drew
3
Moraes, Caroline
3
Parsons, Elizabeth
3
Piercy, Niall
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Sharma, Piyush
3
Vom Lehn, Dirk
3
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,621
Journal of retailing and consumer services
2,159
International journal of hospitality management
1,024
International journal of consumer studies
791
Psychology & marketing
751
SpringerLink / Bücher
747
NBER working paper series
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
Working paper / National Bureau of Economic Research, Inc.
590
Discussion paper series / IZA
566
Industrial marketing management : the international journal for industrial and high-tech firms
563
Tourism management : research, policies, practice
540
NBER Working Paper
509
Technological forecasting & social change : an international journal
475
Asia Pacific journal of marketing and logistics
472
Journal of travel and tourism marketing
472
The journal of services marketing
433
Management science : journal of the Institute for Operations Research and the Management Sciences
431
The service industries journal
428
European journal of marketing : EJM
423
The journal of product & brand management
416
Journal of marketing research : JMR
415
Journal of marketing
413
The journal of brand management : an international journal
409
Journal of the Academy of Marketing Science
399
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
394
Cogent business & management
388
International journal of contemporary hospitality management
388
Journal of retailing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of hospitality marketing & management
355
Journal of business ethics : JOBE
347
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
344
Journal of marketing communications
343
Marketing letters : a journal of research in marketing
338
Journal of international consumer marketing
335
IZA Discussion Paper
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
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ECONIS (ZBW)
419
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1
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419
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1
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
Saved in:
2
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
10
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
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