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Journal of marketing management : MM
European Journal of Innovation Management
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The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences
Ackermann, Claire-Lise
;
Palmer, Adrian
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 529-550
Persistent link: https://www.econbiz.de/10010376935
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"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude
Ackermann, Claire-Lise
;
Teichert, Thorsten
;
Truong, Yann
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 796-818
Persistent link: https://www.econbiz.de/10011935666
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