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Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho - In: Journal of marketing research 56 (2019) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
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Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk; Lee, Jung Youn; Chintagunta, Pradeep K. - In: Journal of marketing research 58 (2021) 5, pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
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Effects of payment on user engagement in online courses
Goli, Ali; Chintagunta, Pradeep K.; Sriram, S. - In: Journal of marketing research 59 (2022) 1, pp. 11-34
Persistent link: https://www.econbiz.de/10012801800
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Drinking through good times and bad : the role of consumer differences
Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; … - In: Journal of marketing research 58 (2021) 4, pp. 721-741
Persistent link: https://www.econbiz.de/10012593939
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From free to paid : monetizing a non-advertising-based app
Cao, Jingcun; Chintagunta, Pradeep K.; Li, Shibo - In: Journal of marketing research 60 (2023) 4, pp. 707-727
Persistent link: https://www.econbiz.de/10014322180