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Journal of marketing research
Other publications TiSEM
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Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Discussion paper / Center for Economic Research, Tilburg University
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Handbook of consumer psychology
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Human resources abstracts : an international information service
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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The Sage handbook of advertising
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
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2
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
3
Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
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