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Inaction traps in consumer responseto product malfunctions
Brigden, Neil; Häubl, Gerald - In: Journal of marketing research 57 (2020) 2, pp. 298-314
Persistent link: https://www.econbiz.de/10012180501
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Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products
Walter, Maik; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of marketing research 57 (2020) 3, pp. 509-526
Persistent link: https://www.econbiz.de/10012214318
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Preference dynamics in sequential consumer choice with defaults
Donkers, Bas; Dellaert, Benedict G. C.; Waisman, Rory M.; … - In: Journal of marketing research 57 (2020) 6, pp. 1096-1112
Persistent link: https://www.econbiz.de/10012391113