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Journal of marketing research
Marketing Science
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Management Science
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Journal of business research : JBR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing Letters
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Marketing letters : a journal of research in marketing
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ERIM Report Series Research in Management
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International journal of forecasting
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Journal of marketing
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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The journal of brand management : an international journal
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Empirische Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Entscheidungsunterstützung für ökonomische Probleme
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Task-dependent algorithm aversion
Castelo, Noah
;
Bos, Maarten W.
;
Lehmann, Donald R.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 809-825
Persistent link: https://www.econbiz.de/10012177650
Saved in:
2
The signal value of crowdfunded products
Acar, Oguz Ali
;
Dahl, Darren W.
;
Fuchs, Christoph
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
Saved in:
3
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Liu, Yifei
;
Lu, Zhibin
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
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