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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NET Institute Working Paper
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Faculty & research / Insead : working paper series
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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A tale of two twitterspheres : political microblogging during and after the 2016 primary and presidential debates
Berman, Ron
;
Melumad, Shiri
;
Humphrey, Colman
;
Meyer, …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 895-917
Persistent link: https://www.econbiz.de/10012177730
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2
When and how should firms differentiate? : quality and advertising decisions in a duopoly
Lauga, Dominique
;
Ofek, Elie
;
Katona, Zsolt
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1252-1265
Persistent link: https://www.econbiz.de/10013474535
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