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Frequency versus
intensity
: how thinking of a frequent consumption indulgence as social versus solitary affects preferences for how to cut back
Liu, Peggy J.
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 497-516
Persistent link: https://www.econbiz.de/10013258049
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Drinking through good times and bad : the role of consumer differences
Joo, Hailey Hayeon
;
Kim, Minki
;
Lee, Jungmin
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 721-741
Persistent link: https://www.econbiz.de/10012593939
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