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Journal of marketing research
Faculty & research / Insead : working paper series
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Journal of marketing
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Saïd Business School WP
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Journal of Economic Psychology
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Journal of business research : JBR
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International journal of entrepreneurial behaviour & research
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
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International journal of advertising : the review of marketing communications
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
2
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
3
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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