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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Effects of payment on user engagement in online courses
Goli, Ali
;
Chintagunta, Pradeep K.
;
Sriram, S.
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 11-34
Persistent link: https://www.econbiz.de/10012801800
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2
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
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3
Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.
;
Chintagunta, Pradeep K.
;
Suk, Inho
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
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4
Drinking through good times and bad : the role of consumer differences
Joo, Hailey Hayeon
;
Kim, Minki
;
Lee, Jungmin
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 721-741
Persistent link: https://www.econbiz.de/10012593939
Saved in:
5
From free to paid : monetizing a non-advertising-based app
Cao, Jingcun
;
Chintagunta, Pradeep K.
;
Li, Shibo
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 707-727
Persistent link: https://www.econbiz.de/10014322180
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