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Bettman, James R. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 370-376

Persistent link: https://www.econbiz.de/10001902412

Bettman, James R. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 465-471

Persistent link: https://www.econbiz.de/10001902437

Day, Ralph L. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 438-441

Persistent link: https://www.econbiz.de/10002062248

Davis, Harry L. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 168-177

Persistent link: https://www.econbiz.de/10002070109

Davis, Harry L. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 305-312

Persistent link: https://www.econbiz.de/10002070125

Alpert, Mark I. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 184-191

Persistent link: https://www.econbiz.de/10001821690

Cox, Donald F.; Rich, Stuart U. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 32-39

Persistent link: https://www.econbiz.de/10002033202

Darden, William R.; Perreault, William D. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10002046080

Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286

Persistent link: https://www.econbiz.de/10002061435

Day, George S. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 474-482

Persistent link: https://www.econbiz.de/10002061531