Information processing models of consumer behavior
Year of publication: |
1970
|
---|---|
Authors: | Bettman, James R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 3, p. 370-376
|
Subject: | Verbraucher | Vereinigte Staaten |
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