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Consumer behavior
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Consumer behaviour
343
Konsumentenverhalten
343
Marktforschung
106
Verbraucher
102
Market research
63
Vereinigte Staaten
40
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39
Advertising effects
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Personality psychology
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Dhar, Ravi
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9
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7
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6
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6
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5
Krishna, Aradhna
5
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5
Zhao, Min
5
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4
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4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
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Zhao, Yi
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Bradlow, Eric T.
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Che, Hai
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Etkin, Jordan
3
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3
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3
Hagtvedt, Henrik
3
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3
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3
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Journal of marketing research : JMR
Journal of business research : JBR
2,832
Journal of retailing and consumer services
1,954
Technological forecasting & social change : an international journal
1,554
NBER working paper series
1,492
Research policy : policy, management and economic studies of science, technology and innovation
1,386
Working paper / National Bureau of Economic Research, Inc.
1,375
NBER Working Paper
1,211
SpringerLink / Bücher
1,014
RIETI discussion paper
835
International journal of hospitality management
787
International journal of consumer studies
779
Psychology & marketing
669
Technovation : the international journal of technological innovation, entrepreneurship and technology management
649
Journal of the Japanese and international economies : an international journal ; JJIE
623
Technology analysis & strategic management
617
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Management science : journal of the Institute for Operations Research and the Management Sciences
583
International journal of innovation management
558
Discussion paper / Centre for Economic Policy Research
535
Japan and the world economy : international journal of theory and policy
516
Industrial marketing management : the international journal for industrial and high-tech firms
501
Springer eBook Collection
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MPRA Paper
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Applied economics
479
Discussion paper
470
Economics of innovation and new technology
455
International journal of technology management : IJTM
450
CESifo working papers
423
Asia Pacific journal of marketing and logistics
414
Economics letters
411
Journal of open innovation : technology, market, and complexity
408
The journal of product & brand management
404
Working paper
402
Cogent business & management
398
European journal of marketing : EJM
394
Journal of marketing
391
Discussion paper series / IZA
385
Journal of retailing
367
Industry and innovation
363
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ECONIS (ZBW)
465
Showing
1
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10
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465
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
Core versus peripheral innovations : the effect of
innovation
locus on consumer adoption of new products
Zhenfeng, Ma
;
Gill, Tripat
;
Jiang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
Saved in:
3
The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
Saved in:
4
Adoption of new and really new products: the effects of self-regulation systems and risk salience
Herzenstein, Michal
;
Posavac, Steven S.
;
Brakus, J. Joško
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003486916
Saved in:
5
As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?
Alexander, David L.
;
Lynch, John G.
;
Wang, Qing
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003724272
Saved in:
6
Models for responses of customers with a constant rate
Indow, Tarow
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 498-502
Persistent link: https://www.econbiz.de/10003160506
Saved in:
7
Using attitude change measures to evaluate new product introductions
Day, George S.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
Saved in:
8
Social character and acceptance of new products
Donnelly jr., James H.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 111-113
Persistent link: https://www.econbiz.de/10002095456
Saved in:
9
Dogmatism and acceptance of new products
Blake, Brian
;
Perloff, Robert
;
Heslin, Richard
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 483-486
Persistent link: https://www.econbiz.de/10001912592
Saved in:
10
New product forecasting using consumer panels
Ahl, David H.
- In:
Journal of marketing research : JMR
7
(
1970
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001808308
Saved in:
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