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Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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Customer-salesman bargaining behavior in retail transactions
Pennington, Allan L. - In: Journal of marketing research : JMR 5 (1968) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10002623449
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A new tool for sales managers
Hughes, G. David - In: Journal of marketing research : JMR 1 (1964) 2, pp. 32-38
Persistent link: https://www.econbiz.de/10003049074
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce - In: Journal of marketing research : JMR 24 (1987) 2, pp. 154-163
Persistent link: https://www.econbiz.de/10001036290