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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Völckner, Franziska; Sattler, Henrik - In: Journal of marketing research : JMR 47 (2010) 5, pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.; Bettman, James R.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
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I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung; John, Deborah Roedder - In: Journal of marketing research : JMR 51 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
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Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488
Persistent link: https://www.econbiz.de/10009786168
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On brands and word of mouth
Lovett, Mitchell J.; Peres, Renana; Shachar, Ron - In: Journal of marketing research : JMR 50 (2013) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10009786188