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Alderson, Wroe; Martin, Miles W. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 117-127

Persistent link: https://www.econbiz.de/10001813709

Simon, Hermann - In: Journal of marketing research : JMR 16 (1979) 4, pp. 439-452

Persistent link: https://www.econbiz.de/10002821740

Claycamp, Henry J.; Massy, William F. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 388-394

Persistent link: https://www.econbiz.de/10002007718

Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214

Persistent link: https://www.econbiz.de/10001036284

Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10001036286

Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196

Persistent link: https://www.econbiz.de/10001036287

Feick, Lawrence F. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 174-186

Persistent link: https://www.econbiz.de/10001036288

Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173

Persistent link: https://www.econbiz.de/10001036289

Buchanan, Bruce - In: Journal of marketing research : JMR 24 (1987) 2, pp. 154-163

Persistent link: https://www.econbiz.de/10001036290

Szymanski, David M. - In: Journal of marketing research : JMR 24 (1987) 4, pp. 425-431

Persistent link: https://www.econbiz.de/10001036425