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~isPartOf:"Journal of marketing research : JMR"
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Werbung
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
554
NBER working paper series
540
SpringerLink / Bücher
530
NBER Working Paper
494
Discussion paper / Centre for Economic Policy Research
419
Journal of business research : JBR
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Economics letters
319
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317
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International journal of industrial organization
292
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267
Journal of advertising research
257
Applied economics
254
The American economic review
243
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
241
Ifo Schnelldienst
232
Energy economics
226
European journal of operational research : EJOR
223
International journal of advertising : the review of marketing communications
211
Journal of marketing
211
Journal of economic behavior & organization : JEBO
204
Working paper
191
Discussion paper
188
Discussion paper series / IZA
186
International journal of advertising : the quarterly review of marketing communications
183
American journal of agricultural economics
179
Journal of advertising
176
The journal of industrial economics
174
Journal of advertising : official publication of the American Academy of Advertising
172
Industrial marketing management : the international journal for industrial and high-tech firms
167
Discussion papers / CEPR
157
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
156
Journal of marketing communications
154
European journal of marketing : EJM
153
Review of industrial organization : RIO
150
The review of economics and statistics
149
Springer eBook Collection
146
European economic review : EER
138
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136
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ECONIS (ZBW)
136
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1
Multifirm analysis of competitive decision variables
Wildt, Albert R.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10002989105
Saved in:
2
The competitive implications of relevant-set response analysis
Hauser, John R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
Saved in:
3
The effect of advertising on consumer price sensitivity
Krishnamurthi, Lakshman
;
Raj, S. P.
- In:
Journal of marketing research : JMR
22
(
1985
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10002255309
Saved in:
4
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
5
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
6
Conflict measurement in the distribution channel
Rosenberg, Larry J.
;
Stern, Louis W.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 437-442
Persistent link: https://www.econbiz.de/10002763273
Saved in:
7
Accuracy of estimating markets for industrial products by size of consuming industries
Piersol, Robert J.
- In:
Journal of marketing research : JMR
5
(
1968
)
2
,
pp. 147-154
Persistent link: https://www.econbiz.de/10002643710
Saved in:
8
Territory sales response
Ryans, Adrian B.
;
Weinberg, Charles B.
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 453-465
Persistent link: https://www.econbiz.de/10002718569
Saved in:
9
Spatial measurement of retail store demand
Mackay, David B.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 447-453
Persistent link: https://www.econbiz.de/10002421409
Saved in:
10
Empirical studies on individual response to exposure patterns
Lodisch, Leonard M.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 212-218
Persistent link: https://www.econbiz.de/10002252192
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