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Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan; Jun, Sung Youl; Shocker, Allan D. - In: Journal of marketing research : JMR 33 (1996) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.; Srivastava, Rajendra K.; Ruekert, … - In: Journal of marketing research : JMR 31 (1994) 2, pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
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A general procedure for estimating consumer preference distributions
Srinivasan, V. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 377-389
Persistent link: https://www.econbiz.de/10002858649
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
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A simultaneous approach to market segmentation and market structuring
Grover, Rajiv - In: Journal of marketing research : JMR 24 (1987) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10001036291
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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Alternative Models for Capturing the Compromise Effect
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
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RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj; Srinivasan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
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A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.; Russell, Gary J.; Srinivasan, V. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10006671484