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Journal of marketing research : JMR
Journal of marketing
54
Journal of retailing
52
Jahrbuch der Absatz- und Verbrauchsforschung
49
Journal of business research : JBR
46
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
The American economic review
40
Europäische Hochschulschriften / 5
37
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Economics letters
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Working paper / National Bureau of Economic Research, Inc.
31
SpringerLink / Bücher
30
The journal of business : B
27
Journal of advertising research
25
European economic review : EER
21
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of the Academy of Marketing Science
18
Business horizons
17
Consumer behavior : contemporary research in action
17
Esomar congress
17
Journal of economic theory
17
Zeitschrift für Verbraucherpolitik : ZVP
17
California management review
16
Discussion paper
15
International economic review
15
International journal of consumer studies
15
Journal of political economy
15
Marketing : ZFP ; journal of research and management
15
NBER working paper series
15
The review of economics and statistics
15
Die Betriebswirtschaft : DBW
14
Southern economic journal
14
American journal of agricultural economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Konsum und Verhalten
13
Springer eBook Collection
13
Marketing theory
12
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
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ECONIS (ZBW)
102
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1
Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
Saved in:
2
Estimating the proportion of loyal buyers
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 56-59
Persistent link: https://www.econbiz.de/10002116288
Saved in:
3
An experiment in price generalization and discrimination
Nyström, Harry
;
Tamsons, Hans
;
Thams, Robert
- In:
Journal of marketing research : JMR
12
(
1975
)
2
,
pp. 177-181
Persistent link: https://www.econbiz.de/10002593827
Saved in:
4
Paired comparisons and graph theory
Kernan, Jerome B.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10002179201
Saved in:
5
An evaluation of the expectancy value model of attitude measurement for physician prescribing behavior
Harrell, Gilbert D.
;
Bennett, Peter D.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 269-278
Persistent link: https://www.econbiz.de/10002205600
Saved in:
6
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
Saved in:
7
A segmentation research design using consumer panel data
Frank, Ronald E.
;
Strain, Charles E.
- In:
Journal of marketing research : JMR
9
(
1972
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10002209973
Saved in:
8
Personality and consumer behavior : a review
Kassarjian, Harold H.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 409-418
Persistent link: https://www.econbiz.de/10002170836
Saved in:
9
Consumer flavor preference factors in food product design
Eastlack jr., J. O.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10002087748
Saved in:
10
Models for responses of customers with a constant rate
Indow, Tarow
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 498-502
Persistent link: https://www.econbiz.de/10003160506
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