Personality and consumer behavior : a review
Harold H. Kassarjian
| Year of publication: |
1971
|
|---|---|
| Authors: | Kassarjian, Harold H. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 4, p. 409-418
|
| Subject: | Verbraucher | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002170836