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Brand-features congruence mapping
Green, Paul E.; Wind, Yoram; Claycamp, Henry J. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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Characteristics of owners of thrift deposits in commercial banks and savings and loan associations
Claycamp, Henry J. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 163-170
Persistent link: https://www.econbiz.de/10002007668
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Prediction of new product performance : an analytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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A theory of market segmentation
Claycamp, Henry J.; Massy, William F. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 388-394
Persistent link: https://www.econbiz.de/10002007718
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram; Denny, Joseph - In: Journal of marketing research : JMR 11 (1974) 2, pp. 136-142
Persistent link: https://www.econbiz.de/10003012503