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Return on service amenities
Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay; Keller, Kevin Lane - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
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The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Sood, Sanjay; Lane Keller, Kevin - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-383
Persistent link: https://www.econbiz.de/10009985825