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Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Journal of personal selling & sales management
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Psychology & marketing
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The journal of personal selling & sales management : JPSSM
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Journal of the Academy of Marketing Science
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The journal of personal selling & sales management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing
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Journal of Business & Industrial Marketing
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Journal of Consumer Research
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Journal of business-to-business marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing education : JME
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Journal of marketing theory and practice
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American journal of business : applying research to practice ; AJB
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Industrial management : the magazine for better management in industry
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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International Marketing Review
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International business review : the official journal of the European International Business Academy
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Journal of Consumer Behaviour
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Journal of Organizational Effectiveness: People and Performance
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Journal of Product & Brand Management
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Journal of advertising research
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Journal of personal selling & sales management : JPSSM
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Journal of public policy & marketing
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Management accounting
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Marketing letters : a journal of research in marketing
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Designing Loyalty-Building Programs for Packaged Goods Brands
Roehm, Michelle L.
;
Pullins, Ellen Bolman
;
Roehm Jr, …
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 202-213
Persistent link: https://www.econbiz.de/10006654133
Saved in:
2
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
Roehm, Michelle L.
;
Tybout, Alice M.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 366-373
Persistent link: https://www.econbiz.de/10007270433
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