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Creating Local Brands in Multilingual International Markets
Zhang, Shi; Schmitt, Bernd H. - In: Journal of marketing research : JMR 38 (2001) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10006657792
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Adoption of new and really new products: the effects of self-regulation systems and risk salience
Herzenstein, Michal; Posavac, Steven S.; Brakus, J. Joško - In: Journal of marketing research : JMR 44 (2007) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10003486916
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Foreign Branding and Its Effects on Product Perceptions and Attitudes
Leclerc, France; Schmitt, Bernd H.; Dubé, Laurette - In: Journal of marketing research : JMR 31 (1994) 2, pp. 263-270
Persistent link: https://www.econbiz.de/10006687051