Creating Local Brands in Multilingual International Markets
| Year of publication: |
2001
|
|---|---|
| Authors: | Zhang, Shi ; Schmitt, Bernd H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 3, p. 313-325
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