Narrow search
Showing 1 - 9 of 9
Cover Image
Financial markets research in marketing : comment
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 46 (2009) 3, pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
Cover Image
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Cover Image
The financial value impact of perceptual brand attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
Cover Image
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.; Mcalister, Leigh; Mizik, Natalie; … - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
Cover Image
The Financial Value Impact of Perceptual Brand Attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10007894084
Cover Image
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie - In: Journal of marketing research : JMR 51 (2014) 6, pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
Cover Image
The theory and practice of myopic management
Mizik, Natalie - In: Journal of marketing research : JMR 47 (2010) 4, pp. 594-611
Persistent link: https://www.econbiz.de/10009234933
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets
Aaker, David A.; Jacobson, Robert - In: Journal of marketing research : JMR 38 (2001) 4, pp. 485-493
Persistent link: https://www.econbiz.de/10006656373
Cover Image
The Financial Information Content of Perceived Quality
Aaker, David A.; Jacobson, Robert - In: Journal of marketing research : JMR 31 (1994) 2, pp. 191-201
Persistent link: https://www.econbiz.de/10006687057