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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
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Are all managers created equal?
Goldfarb, Avi; Yang, Botao - In: Journal of marketing research : JMR 46 (2009) 5, pp. 612-622
Persistent link: https://www.econbiz.de/10003896209
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The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho; Yoon, Song-oh; Lichtenstein, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
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Answering the unasked question : response substitution in consumer surveys
Gal, David; Rucker, Derek D. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 185-195
Persistent link: https://www.econbiz.de/10008858625
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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
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A model of consumer learning for service quality and usage
Iyengar, Raghuram; Ansari, Asim; Gupta, Sunil - In: Journal of marketing research : JMR 44 (2007) 4, pp. 529-544
Persistent link: https://www.econbiz.de/10003569454
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Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Hauser, John R.; Toubia, Olivier; Evgeniou, Theodoros; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 485-496
Persistent link: https://www.econbiz.de/10003983845
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Looming losses in future time perception
Bilgin, Baler; LeBoeuf, Robyn A. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 520-530
Persistent link: https://www.econbiz.de/10003983866