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Journal of marketing research : JMR
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Identity congruency effects on donations
Shang, Jen
;
Reed, Americus, II
;
Croson, Rachel
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 351-361
Persistent link: https://www.econbiz.de/10003724283
Saved in:
2
Identity Congruency Effects on Donations
Shang, Jen
;
Reed, Americus
;
Croson, Rachel
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 351-361
Persistent link: https://www.econbiz.de/10008052521
Saved in:
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