Identity congruency effects on donations
Year of publication: |
2008
|
---|---|
Authors: | Shang, Jen ; Reed, Americus, II ; Croson, Rachel |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 351-361
|
Subject: | Fundraising | Persönlichkeitspsychologie | Personality psychology | Nonprofit-Marketing | Nonprofit marketing | Experiment |
-
Labban, Alice, (2023)
-
Adomaviciute, Karina, (2023)
-
Yin, Bingqing Miranda, (2020)
- More ...
-
Marketplace donations : the role of moral identity discrepancy and gender
Shang, Jen, (2020)
-
Croson, Rachel Toni Algaze, (2009)
-
Shang, Jen, (2009)
- More ...