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Capturing context-sensitive information usage in choice models via mixtures of information archetypes
Swait, Joffre; Popa, Monica; Wang, Luming - In: Journal of marketing research : JMR 53 (2016) 5, pp. 646-664
Persistent link: https://www.econbiz.de/10011600508
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Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre; Argo, Jennifer; Li, Lianhua - In: Journal of marketing research : JMR 55 (2018) 3, pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
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The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre; Erdem, Tülin - In: Journal of marketing research : JMR 39 (2002) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
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"The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models"
Swait, Joffre; Louviere, Jordan - In: Journal of marketing research : JMR 30 (1993) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006690589