Capturing context-sensitive information usage in choice models via mixtures of information archetypes
Year of publication: |
October 2016
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Authors: | Swait, Joffre ; Popa, Monica ; Wang, Luming |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 646-664
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Subject: | information use | choice model | preference heterogeneity | economic rationality | bounded rationality | Begrenzte Rationalität | Bounded rationality | Präferenztheorie | Theory of preferences | Diskrete Entscheidung | Discrete choice | Rationalität | Rationality | Informationsverhalten | Information behaviour |
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