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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil; Srinivasan, Srini S.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 35 (1998) 4, pp. 517-525
Persistent link: https://www.econbiz.de/10006670177
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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil; Srinivasan, Srini S.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 34 (1997) 4, pp. 517-525
Persistent link: https://www.econbiz.de/10006672514
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.; Srivastava, Rajendra K.; Ruekert, … - In: Journal of marketing research : JMR 31 (1994) 2, pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
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"Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach"
Zenor, Michael J.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 30 (1993) 3, pp. 369-379
Persistent link: https://www.econbiz.de/10006690584