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Flexible Purchase Frequency Modeling
Brockett, Patrick L.; Golden, Linda L.; Panjer, Harry H. - In: Journal of marketing research : JMR 33 (1996) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10006677290
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Consumer reactions to explicit brand comparisons in advertisements
Golden, Linda L. - In: Journal of marketing research : JMR 16 (1979) 4, pp. 517-532
Persistent link: https://www.econbiz.de/10002462666
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Implementing changes in marketing strategy : the role of perceived outcome-and process-oriented supervisory actions
Sarin, Shikhar; Challagalla, Goutam; Kohli, Ajay Kumar - In: Journal of marketing research : JMR 49 (2012) 4, pp. 564-580
Persistent link: https://www.econbiz.de/10009580805
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Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions
Sarin, Shikhar; Challagalla, Goutam; Kohli, Ajay K - In: Journal of marketing research : JMR 49 (2012) 4, pp. 564-581
Persistent link: https://www.econbiz.de/10009997975