Narrow search
Showing 1 - 5 of 5
Cover Image
The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Chernev, Alexander; Carpenter, Gregory S. - In: Journal of marketing research : JMR 38 (2001) 3, pp. 349-361
Persistent link: https://www.econbiz.de/10006657789
Cover Image
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 36 (1999) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
Cover Image
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
Cover Image
Reflections on "Consumer Preference Formation and Pioneering Advantage"
Carpenter, Gregory S.; Nakamoto, Kent - In: Journal of marketing research : JMR 31 (1994) 4, pp. 570-573
Persistent link: https://www.econbiz.de/10006687025
Cover Image
Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes
Carpenter, Gregory S.; Glazer, Rashi; Nakamoto, Kent - In: Journal of marketing research : JMR 31 (1994) 3, pp. 339-350
Persistent link: https://www.econbiz.de/10006687044