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Carpenter, Gregory S.
5
Nakamoto, Kent
2
Shankar, Venkatesh
2
Chernev, Alexander
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Glazer, Rashi
1
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Journal of marketing research : JMR
Journal of business research : JBR
7
Journal of retailing
7
Kellogg on marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
MSI reports : working paper series
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Research in consumer behavior
4
Contemporary consumer culture theory
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Marketing theory
3
Routledge interpretive marketing research
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AMS review : official publication of the Academy of Marketing Science
2
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
2
Handbook of marketing strategy
2
Handbook of qualitative research methods in marketing
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Journal of Business Research
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
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Marketing and the common good : essays from Notre Dame on societal impact
2
Psychology & marketing
2
Routledge studies in marketing
2
Advances in consumer research
1
Arts and the Market
1
Brands : interdisciplinary perspectives
1
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Forecasting
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
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Journal of global marketing
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Journal of historical research in marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Chernev, Alexander
;
Carpenter, Gregory S.
- In:
Journal of marketing research : JMR
38
(
2001
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10006657789
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2
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
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3
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
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4
Reflections on "Consumer Preference Formation and Pioneering Advantage"
Carpenter, Gregory S.
;
Nakamoto, Kent
- In:
Journal of marketing research : JMR
31
(
1994
)
4
,
pp. 570-573
Persistent link: https://www.econbiz.de/10006687025
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5
Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Journal of marketing research : JMR
31
(
1994
)
3
,
pp. 339-350
Persistent link: https://www.econbiz.de/10006687044
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