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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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Stockpiling points in linear loyalty programs
Stourm, Valeria; Bradlow, Eric T.; Fader, Peter - In: Journal of marketing research : JMR 52 (2015) 2, pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell; Wang, Pengyuan; Bradlow, Eric T.; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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Visual influence and social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
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PIE : a holistic preference concept and measurement model
Kim, Hye-jin; Park, Young-hoon; Bradlow, Eric T.; Ding, Min - In: Journal of marketing research : JMR 51 (2014) 3, pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
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Automated marketing research using online customer reviews
Lee, Thomas Y.; Bradlow, Eric T. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
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A Feature-Based Approach to Assessing Advertisement Similarity
Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243
Persistent link: https://www.econbiz.de/10006640223
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An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much
Park, Young-Hoon; Bradlow, Eric T. - In: Journal of marketing research : JMR 42 (2005) 4, pp. 470-482
Persistent link: https://www.econbiz.de/10006642898
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Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Bradlow, Eric T.; Hu, Ye; Ho, Teck-Hua - In: Journal of marketing research : JMR 41 (2004) 4, pp. 392-396
Persistent link: https://www.econbiz.de/10006645681
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A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Bradlow, Eric T.; Hu, Ye; Ho, Teck-Hua - In: Journal of marketing research : JMR 41 (2004) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10006645685