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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,953
International journal of consumer studies
769
International journal of hospitality management
734
Psychology & marketing
675
NBER working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
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The journal of brand management : an international journal
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SpringerLink / Bücher
450
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
388
European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of Consumer Marketing
370
Tourism management : research, policies, practice
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
332
Journal of marketing
324
Journal of international consumer marketing
322
Journal of marketing management : MM
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
318
Journal of retailing
316
Journal of marketing communications
305
Cogent business & management
301
Journal of fashion marketing and management
300
Marketing letters : a journal of research in marketing
300
International journal of retail & distribution management
295
Technological forecasting & social change : an international journal
292
The international review of retail, distribution and consumer research
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Applied economics
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Discussion paper / Centre for Economic Policy Research
278
Journal of the Academy of Marketing Science
273
International journal of contemporary hospitality management
272
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ECONIS (ZBW)
401
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1
Consumer options : theory and an empirical application to a sports market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
Saved in:
2
The importance of a general measure of
brand
engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
3
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
4
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
5
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
6
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
7
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
8
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
9
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
10
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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