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Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin; Poynor, Cait - In: Journal of marketing research : JMR 47 (2010) 2, pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
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Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.; Loureiro, Yuliya Komarova; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising
Craig, Adam W; Komarova Loureiro, Yuliya; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10009985824