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More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of marketing research : JMR 52 (2015) 6, pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.; Hung, Iris W. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio; Townsend, Claudia - In: Journal of marketing research : JMR 53 (2016) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533