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Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
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Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page; Barone, Michael J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits
Botner, Keith A.; Mishra, Arul; Mishra, Himanshu - In: Journal of marketing research : JMR 52 (2015) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10010526409
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Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen - In: Journal of marketing research : JMR 54 (2017) 4, pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688