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Assessing three sources of misresponse to reversed likert items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10003696881
Cover Image
Assessing Three Sources of Misresponse to Reversed Likert Items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116
Persistent link: https://www.econbiz.de/10007894077
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Specifying price judgements with range-frequency theory in models of brand choice
Niedrich, Ronald W.; Weathers, Danny; Hill, Rufus Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702
Persistent link: https://www.econbiz.de/10003896379
Cover Image
Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
Niedrich, Ronald W.; Weathers, Danny; Hill, R.Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702
Persistent link: https://www.econbiz.de/10008307889