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Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
Brown, Steven P.; Peterson, Robert A. - In: Journal of marketing research : JMR 30 (1993) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10006690606
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar; Brown, Steven P.; Mariadoss, Babu John; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
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A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
Brown, Steven P.; Homer, Pamela M.; Inman, J.Jeffrey - In: Journal of marketing research : JMR 35 (1998) 1, pp. 114-126
Persistent link: https://www.econbiz.de/10006671483
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The price-perceived quality relationship, experimental evidence
Peterson, Robert A. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 525-528
Persistent link: https://www.econbiz.de/10002663734
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On the interpretation of canonical analysis
Alpert, Mark I.; Peterson, Robert A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
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Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.; Peterson, Robert A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 284-290
Persistent link: https://www.econbiz.de/10002623459