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Markenartikel
68
Brand management
55
Markenführung
55
Consumer behaviour
37
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27
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22
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Ehrenberg, A. S. C.
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Journal of marketing research : JMR
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of strategic marketing
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
99
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
71
Marketing : ZFP ; journal of research and management
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
67
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
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ECONIS (ZBW)
117
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1
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
2
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
4
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
5
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
6
Egocentric improvement evaluations : change in the self as an anchor for
brand
improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
7
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
8
I think I can, I think I can :
brand
use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
9
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
10
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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