Narrow search
Showing 1 - 4 of 4
Cover Image
How important are brands? : a cross-category, cross-country study
Fischer, Marc; Völckner, Franziska; Sattler, Henrik - In: Journal of marketing research : JMR 47 (2010) 5, pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Cover Image
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: Journal of marketing research : JMR 47 (2010) 1, pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Cover Image
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander; Fischer, Marc - In: Journal of marketing research : JMR 53 (2016) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Cover Image
The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
Fischer, Marc; Albers, Sönke - In: Journal of marketing research : JMR 47 (2010) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10008352946