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Advance ordering for healthier eating? : field experiments on the relationship between the meal order-consumption time delay and meal content
VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George F. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10011502927
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Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Grinstein, Amir; Kronrod, Ann - In: Journal of marketing research : JMR 53 (2016) 3, pp. 433-441
Persistent link: https://www.econbiz.de/10011503091
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The perils of proactive churn prevention using plan recommendations : evidence from a field experiment
Ascarza, Eva; Iyengar, Radha; Schleicher, Martin - In: Journal of marketing research : JMR 53 (2016) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10011450365
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Incentives versus reciprocity : insights from a field experiment
Chung, Doug J.; Narayandas, Das - In: Journal of marketing research : JMR 54 (2017) 4, pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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What are likes worth? : a Facebook page field experiment
Mochon, Daniel; Johnson, Karen H.; Schwartz, Janet; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang; Zhang, Juanjuan; Zhao, Ping; Jiang, Xuping - In: Journal of marketing research : JMR 54 (2017) 6, pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
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Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 354-368
Persistent link: https://www.econbiz.de/10011502926