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Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
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The impact of brand rating dispersion on firm value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
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Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming; Homburg, Christian; Wieseke, Jan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
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The Impact of Brand Rating Dispersion on Firm Value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10010129760
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Working with Rivals: The Impact of Competitor Alliances on Financial Performance
Luo, Xueming; Rindfleisch, Aric; Tse, David K. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 73-83
Persistent link: https://www.econbiz.de/10007596664