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Marktforschung
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Journal of marketing research : JMR
Journal of marketing
199
SpringerLink / Bücher
180
Journal of business research : JBR
164
Overseas business reports : OBR
155
NBER working paper series
134
Jahrbuch der Absatz- und Verbrauchsforschung
128
Journal of the Academy of Marketing Science
125
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Europäische Hochschulschriften / 5
111
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105
International journal of industrial organization
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Journal of marketing management : MM
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Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of historical research in marketing
89
Discussion paper / Centre for Economic Policy Research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing : ZFP ; journal of research and management
80
Qualitative market research : an international journal
79
Journal of advertising research
74
Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of retailing
66
Gabler Edition Wissenschaft
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
CESifo working papers
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Review of industrial organization : RIO
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Journal of business economics : JBE
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
59
The journal of industrial economics
59
Economics letters
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Staff working paper / Bank of Canada
57
European journal of marketing : EJM
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ECONIS (ZBW)
412
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1
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
2
Automated marketing research using online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
Saved in:
3
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
4
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
5
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
6
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Saved in:
7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
8
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
Saved in:
9
Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
Saved in:
10
"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics
Leigh, James H.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 418-424
Persistent link: https://www.econbiz.de/10001036426
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