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Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
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Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett; Ainslie, Andrew - In: Journal of marketing research : JMR 48 (2011) 3, pp. 518-531
Persistent link: https://www.econbiz.de/10009161355
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Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep; Chandrashekaran, Murali; Citrin, Alka V. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
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The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco; Wathieu, Luc; Iyengar, Sheena - In: Journal of marketing research : JMR 49 (2012) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
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A bounded rationality model of information search and choice in preference measurement
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10010526564
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A control function approach to endogeneity in consumer choice models
Petrin, Amil; Train, Kenneth - In: Journal of marketing research : JMR 47 (2010) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10003947396
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The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho; Yoon, Song-oh; Lichtenstein, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - In: Journal of marketing research : JMR 49 (2012) 6, pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
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Why we do what we do : a model of activity consumption
Luo, Lan; Ratchford, Brian Thomas; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
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Tariff choice with consumer learning and switching costs
Goettler, Ronald L.; Clay, Karen - In: Journal of marketing research : JMR 48 (2011) 4, pp. 633-652
Persistent link: https://www.econbiz.de/10009272407