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Consumer behaviour
343
Konsumentenverhalten
343
Market research
65
Marktforschung
65
Advertising effects
40
Experiment
40
Werbewirkung
40
Präferenztheorie
37
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37
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30
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Wyer, Robert S.
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bell, David R.
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Choi, Jeonghye
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
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Journal of marketing research : JMR
Journal of business research : JBR
2,243
Journal of retailing and consumer services
2,024
SpringerLink / Bücher
858
International journal of consumer studies
780
International journal of hospitality management
764
NBER working paper series
695
Psychology & marketing
688
Working paper / National Bureau of Economic Research, Inc.
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Technological forecasting & social change : an international journal
561
Telecommunications policy : the international journal of digital economy, data sciences and new media
537
NBER Working Paper
526
Management science : journal of the Institute for Operations Research and the Management Sciences
448
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
400
Springer eBook Collection
374
European journal of marketing : EJM
367
The journal of brand management : an international journal
363
Journal of travel and tourism marketing
353
Tourism management : research, policies, practice
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of retailing
345
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
336
Journal of marketing management : MM
335
Cogent business & management
328
Journal of international consumer marketing
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
314
Journal of marketing
313
The international review of retail, distribution and consumer research
313
International journal of retail & distribution management
309
Journal of fashion marketing and management
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
307
Journal of marketing communications
306
Industrial marketing management : the international journal for industrial and high-tech firms
305
Electronic commerce research
297
Journal of business ethics : JOBE
294
International journal of contemporary hospitality management
287
The journal of consumer marketing
287
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ECONIS (ZBW)
362
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1
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10
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362
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1
The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh
;
Mantonakis, Antonia
;
White, Katherine
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
Saved in:
2
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
3
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
6
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
7
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
8
A general consumer preference model for experience products : application to
internet
recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
9
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
10
Where, when, and how long : factors that influence the redemption of
mobile
phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
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